Guide
Pricing your products for profit
Price from cost, not from what the neighbor charges, so every sale leaves something for you.
Start from what it costs you
Add the supplier price, transport, packaging, and a share of rent or market fees. That is your true cost. If you sell below it, you are paying customers to take your stock.
Add a margin you can live with
A simple starting point is 20–40% above true cost, depending on how fast the item sells and how much spoilage you face. Fast-moving goods can use a thinner margin. Slow or fragile goods need more.
Do not only copy the stall next door
Your neighbor may have a cheaper supplier, unpaid family help, or may be selling at a loss. Match the market enough to stay competitive, but know your floor. If you cannot make a margin, change product or supplier — not your survival.
Review prices when costs move
When fuel or supplier prices rise, update your selling price the same week. Waiting until stock is gone often means you already sold at last month’s cost.